<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/</loc>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/hub/</loc>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/timeline/</loc>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/about/</loc>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/chapter/print/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/hub-media/chapter-01-print.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/chapter/broadcast/</loc>
    <image:image><image:loc>https://whyshoulditrustyou.jakubgornicki.com/card-media/globo--jornal-nacional/cid-moreira-hilton-gomes-1971.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/chapter/cable/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/al-jazeera--opinion-other-opinion/al-jazeera-through-the-years-2021-poster.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/chapter/digital/</loc>
    <image:image><image:loc>https://whyshoulditrustyou.jakubgornicki.com/card-media/cnn--facts-first/cnn-facts-first-apple-poster.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/chapter/subscription/</loc>
    <image:image><image:loc>https://whyshoulditrustyou.jakubgornicki.com/card-media/el-pais--pandemic-paywall/el-pais-subscribers.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/chapter/ai/</loc>
    <image:image><image:loc>https://whyshoulditrustyou.jakubgornicki.com/card-media/stuff--democracy-ai/democracy-ai.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/abc-australia-1932-national-voice/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/abc-australia--national-voice/abc-perth-1937.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/abc-australia--national-voice/abc-perth-1937.jpg</video:thumbnail_loc>
      <video:title>ABC, 1932: “Australia&apos;s first national broadcaster.”</video:title>
      <video:description>Excerpt from *This Is the ABC*, a 1955 Department of the Interior film showing the ABC&apos;s radio operations before Australian television began.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/abc-australia--national-voice/this-is-the-abc-1955.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/abc-australia-2019-yours/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/abc-australia--yours/abc-yours-still.png</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/abc-australia--yours/abc-yours-still.png</video:thumbnail_loc>
      <video:title>ABC Australia, 2019: “Yours”</video:title>
      <video:description>Frame and campaign film from the ABC&apos;s *Yours* brand campaign defending public ownership of the broadcaster.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/abc-australia--yours/abc-yours.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/abc-news-2022-keep-asking/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/abc-news--keep-asking/abc-news-keep-asking-45-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/abc-news--keep-asking/abc-news-keep-asking-45-poster.jpg</video:thumbnail_loc>
      <video:title>ABC News, 2022: “Keep Asking”</video:title>
      <video:description>ABC News Australia&apos;s *Keep Asking* campaign film by Leo Australia; public source pages date this artifact to 2026, so it is a strong media match but a chronology mismatch with the current card year.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/abc-news--keep-asking/abc-news-keep-asking-45.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/al-arabiya-2003-know-more/</loc>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/al-jazeera-1996-opinion-other-opinion/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/al-jazeera--opinion-other-opinion/aljazeera-eng.svg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/al-jazeera--opinion-other-opinion/aljazeera-eng.svg</video:thumbnail_loc>
      <video:title>Al Jazeera, 1996: “The Opinion and the Other Opinion”</video:title>
      <video:description>Al Jazeera&apos;s official anniversary film, using archival launch-era footage to frame the 1996 Arabic-language channel and its founding promise of *The Opinion and the Other Opinion*.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/al-jazeera--opinion-other-opinion/al-jazeera-through-the-years-2021.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/alhurra-2004-free-one/</loc>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/ap-1846-communicate-facts/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/ap--communicate-facts/moses-yale-beach.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/ap-2020-power-of-facts/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/ap--power-of-facts/ap-power-of-facts-2020-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/ap--power-of-facts/ap-power-of-facts-2020-poster.jpg</video:thumbnail_loc>
      <video:title>Associated Press, 2020: “Advancing the Power of Facts”</video:title>
      <video:description>AP&apos;s *Advancing the Power of Facts* campaign film, positioning factual reporting as shared civic infrastructure.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/ap--power-of-facts/ap-power-of-facts-2020.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/ard-1950-decentralized/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/ard--decentralized/ard-1950-logo.svg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/ard-1959-tagesschau-kopcke/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/ard--tagesschau-kopcke/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/ard--tagesschau-kopcke/poster.jpg</video:thumbnail_loc>
      <video:title>ARD Tagesschau, 1959: “Mr. Tagesschau.”</video:title>
      <video:description>First minute of Karl-Heinz Köpcke anchoring ARD Tagesschau, January 5, 1979 - earliest Köpcke-era broadcast preserved on YouTube. Köpcke anchored 1959-1987.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/ard--tagesschau-kopcke/tagesschau-kopcke-1979.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/asahi-shimbun-1879-morning-sun/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/asahi-shimbun--morning-sun/first-issue-1879.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/atlantic-2019-ideas-ideas-ideas/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/atlantic--ideas-ideas-ideas/atlantic-default-thumbnail.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/bbc-1932-nation-shall-speak/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/bbc--nation-shall-speak/coat-of-arms-bbc.svg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/bbc--nation-shall-speak/coat-of-arms-bbc.svg</video:thumbnail_loc>
      <video:title>BBC, 1932: “Nation shall speak peace unto nation.”</video:title>
      <video:description>British Pathé&apos;s 1932 film of the BBC Symphony Orchestra, introduced as a screen image of what millions of BBC listeners had heard.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/bbc--nation-shall-speak/bbc-symphony-orchestra-1932.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/bbc-2015-reality-check/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/bbc--reality-check/bbc-logo-1997-2021.svg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/bbc-news-24-1997-rolling-news/</loc>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/belarus-state-tv-2020-protests/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/belarus-state-tv--protests/belta-lukashenko-belarus-2020-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/belarus-state-tv--protests/belta-lukashenko-belarus-2020-poster.jpg</video:thumbnail_loc>
      <video:title>Belarus State TV, 2020: “Protecting the public from foreign interference”</video:title>
      <video:description>BelTA video of Alexander Lukashenko addressing Interior Ministry leadership on October 30, 2020, framing unrest as destabilization that must be controlled.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/belarus-state-tv--protests/belta-lukashenko-belarus-2020.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/bellingcat-2014-osint/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/bellingcat--osint/bellingcat-mh17-open-source-evidence.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/bloomberg-2023-context-changes-everything/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/bloomberg--context-changes-everything/context-changes-everything-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/bloomberg--context-changes-everything/context-changes-everything-poster.jpg</video:thumbnail_loc>
      <video:title>Bloomberg, 2023: “Context Changes Everything”</video:title>
      <video:description>Frame from Bloomberg Media&apos;s *Context Changes Everything* campaign film, produced with Wieden+Kennedy New York.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/bloomberg--context-changes-everything/context-changes-everything.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/bloomberg-tv-1994-launch/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/bloomberg-tv--launch/bloomberg-logo.svg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/bloomberg-tv--launch/bloomberg-logo.svg</video:thumbnail_loc>
      <video:title>Bloomberg Television, 1994: “The Bloomberg Terminal, On Television”</video:title>
      <video:description>Archival 1995 Bloomberg Information TV promo showing the terminal-on-television datascreen format.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/bloomberg-tv--launch/bloomberg-information-tv-promo-1995.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/breitbart-2007-corrective/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/breitbart--corrective/breitbart-news-logo.svg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/c2pa-2023-content-credentials/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/c2pa--content-credentials/content-credentials.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/cable-news-1991-breaking-news-chyron/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/cable-news--breaking-news-chyron/opennews-chyrons.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/cape-argus-1857-wired-to-the-world/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cape-argus--wired-to-the-world/saul-solomon.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/cbs-1940-murrow-london/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cbs--murrow-london/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cbs--murrow-london/poster.jpg</video:thumbnail_loc>
      <video:title>CBS, 1940: “This… is London.”</video:title>
      <video:description>Edward R. Murrow&apos;s *This is London* CBS Radio broadcasts during the Blitz, 1940 - audio with archival imagery.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cbs--murrow-london/this-is-london-blitz-1940.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/cbs-1962-cronkite-thats-the-way/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cbs--cronkite-thats-the-way/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cbs--cronkite-thats-the-way/poster.jpg</video:thumbnail_loc>
      <video:title>CBS, 1962: “And that&apos;s the way it is.”</video:title>
      <video:description>Walter Cronkite&apos;s *And that&apos;s the way it is* final sign-off, March 6, 1981 - the trademark phrase he had closed the CBS Evening News with since 1962.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cbs--cronkite-thats-the-way/final-signoff-1981.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/cbs-1986-rather-courage/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cbs--rather-courage/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cbs--rather-courage/poster.jpg</video:thumbnail_loc>
      <video:title>CBS, 1986: “Courage. Good night.”</video:title>
      <video:description>Dan Rather reviving the *Courage* benediction in his 2005 final sign-off - the original 1986 broadcasts where the phrase first appeared (and was abruptly retired) are not preserved on YouTube.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cbs--rather-courage/courage-signoff.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/cgtn-2016-see-the-difference/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/cgtn--see-the-difference/see-the-difference-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/cgtn--see-the-difference/see-the-difference-poster.jpg</video:thumbnail_loc>
      <video:title>CGTN, 2016: “See the Difference”</video:title>
      <video:description>CGTN&apos;s *See the Difference* launch promo - uploaded December 31, 2016, the day China Central Television relaunched its English-language international service as CGTN.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/cgtn--see-the-difference/see-the-difference.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/cnet-2023-hallucination/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/cnet--ai-disclosure/cnet-ai-disclosure.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/cnn-1980-launch/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cnn--launch-1980/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cnn--launch-1980/poster.jpg</video:thumbnail_loc>
      <video:title>CNN, 1980: “Until the end of the world.”</video:title>
      <video:description>First minute of CNN&apos;s premiere broadcast - June 1, 1980, Ted Turner&apos;s introduction with anchors David Walker and Lois Hart. Trimmed clip of the original first-hour archive recording.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cnn--launch-1980/first-hour-1980-06-01.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/cnn-1991-most-trusted/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cnn--most-trusted-name-in-news/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cnn--most-trusted-name-in-news/poster.jpg</video:thumbnail_loc>
      <video:title>CNN, 1991: “The Most Trusted Name in News”</video:title>
      <video:description>James Earl Jones&apos;s *This is CNN* ident - 1994 version of the *Most Trusted Name in News* branding (the strictly-1991 originals are not preserved on YouTube).</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/cnn--most-trusted-name-in-news/this-is-cnn-1994.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/cnn-2017-facts-first/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/cnn--facts-first/cnn-facts-first-apple-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/cnn--facts-first/cnn-facts-first-apple-poster.jpg</video:thumbnail_loc>
      <video:title>CNN, 2017: “Facts First — This Is an Apple.”</video:title>
      <video:description>CNN&apos;s *Facts First* apple spot - the 2017 media-literacy argument built around the line, &quot;This is an apple.&quot;</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/cnn--facts-first/cnn-facts-first-apple.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/cnn-crossfire-2004-left-right/</loc>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/correspondent-2019-pay-what-you-can/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/correspondent--pay-what-you-can/the-correspondent-app-header.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/court-tv-1991-gavel-to-gavel/</loc>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/daily-maverick-2018-insider/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/daily-maverick--insider/daily-maverick-logo.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/daily-stormer-2013-language/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/daily-stormer--language/the-daily-stormer-logo.svg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/economist-1988-never-read/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/the-economist--red-campaign/i-never-read-the-economist.webp</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/economist-2021-question-your-answers/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/economist--question-your-answers/question-your-answers-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/economist--question-your-answers/question-your-answers-poster.jpg</video:thumbnail_loc>
      <video:title>The Economist, 2021: “Question Your Answers”</video:title>
      <video:description>Frame from The Economist&apos;s *Question Your Answers* brand campaign by AMV BBDO.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/economist--question-your-answers/question-your-answers.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/el-faro-2023-exile/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/el-faro--exile/el-faro-logo.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/el-pais-2017-verdad-libres/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/el-pais--verdad-libres/el-pais-logo.svg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/el-pais-2020-pandemic-paywall/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/el-pais--pandemic-paywall/el-pais-subscribers.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/euronews-1993-european-perspective/</loc>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/first-draft-2017-crosscheck-france/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/first-draft--crosscheck-france/crosscheck-france-social.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/folha-2017-conheca-antes-opinar/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/folha--conheca-antes-opinar/folha-de-s-paulo.svg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/forbidden-stories-2020-cartel-project/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/forbidden-stories--cartel-project/forbidden-stories-cartel-project-trailer-2020-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/forbidden-stories--cartel-project/forbidden-stories-cartel-project-trailer-2020-poster.jpg</video:thumbnail_loc>
      <video:title>Forbidden Stories, 2020: “Killing the journalist won&apos;t kill the story”</video:title>
      <video:description>Trailer for Forbidden Stories&apos; *Cartel Project*, continuing the work of murdered Mexican journalist Regina Martinez through a global newsroom network.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/forbidden-stories--cartel-project/forbidden-stories-cartel-project-trailer-2020.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/forverts-1897-bintel-brief/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/forverts--bintel-brief/newsboys-forward-building.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/fox-news-1996-fair-and-balanced/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/fox-news--fair-and-balanced/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/fox-news--fair-and-balanced/poster.jpg</video:thumbnail_loc>
      <video:title>Fox News, 1996: “Fair and Balanced”</video:title>
      <video:description>Fox News Channel launch promo, October 1996 - off-air ESPN recording preserving the Fall 1996 &apos;news from every perspective&apos; positioning.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/fox-news--fair-and-balanced/launch-promo-1996.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/france-24-2013-liberte-egalite-actualite/</loc>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/freedoms-journal-1827-too-long/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/freedoms-journal--too-long/first-issue-page-1.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/ft-2025-for-the-why/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/financial-times--for-the-why/for-the-why-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/financial-times--for-the-why/for-the-why-poster.jpg</video:thumbnail_loc>
      <video:title>Financial Times, 2025: “For The Why”</video:title>
      <video:description>Frame from the Financial Times *For The Why* campaign film by New Commercial Arts.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/financial-times--for-the-why/for-the-why.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/globo-1969-jornal-nacional/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/globo--jornal-nacional/cid-moreira-hilton-gomes-1971.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/globo--jornal-nacional/cid-moreira-hilton-gomes-1971.jpg</video:thumbnail_loc>
      <video:title>Rede Globo, 1969: “Boa noite.”</video:title>
      <video:description>Official Globo history video on the 1969 launch of *Jornal Nacional* and the beginning of Rede Globo&apos;s national network.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/globo--jornal-nacional/jornal-nacional-1969.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/globonews-1996-nunca-desliga/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/globonews--nunca-desliga/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/globonews--nunca-desliga/poster.jpg</video:thumbnail_loc>
      <video:title>GloboNews, 1996: “Nunca desliga”</video:title>
      <video:description>GloboNews&apos;s 1996 *Nunca Desliga* launch vinheta - excerpted from a 1996/2016 archival comparison reel.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/globonews--nunca-desliga/1996-vinheta.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/guardian-1921-comment-free/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/guardian--comment-free/cp-scott-1919.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/guardian-1986-points-of-view/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/the-guardian--points-of-view-1986/still-01-street-scene.png</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/the-guardian--points-of-view-1986/still-01-street-scene.png</video:thumbnail_loc>
      <video:title>The Guardian, 1986: “Points of View”</video:title>
      <video:description>Still from the Guardian&apos;s *Points of View* commercial by BMP (Boase Massimi Pollitt) - the skinhead, the businessman, the helmeted construction worker, the helicopter shot. 1986.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/the-guardian--points-of-view-1986/The%20Guardians%201986%20Points%20of%20view%20advert.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/guardian-2012-three-little-pigs/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/guardian--three-little-pigs/guardian-three-little-pigs-2012-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/guardian--three-little-pigs/guardian-three-little-pigs-2012-poster.jpg</video:thumbnail_loc>
      <video:title>The Guardian, 2012: “Three Little Pigs”</video:title>
      <video:description>The Guardian&apos;s Cannes-winning *Three Little Pigs* film by BBH London, presenting open journalism as a live public reconstruction of a story.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/guardian--three-little-pigs/guardian-three-little-pigs-2012.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/guardian-2019-hope-is-power/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/guardian--hope-is-power/guardian-hope-is-power-2019-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/guardian--hope-is-power/guardian-hope-is-power-2019-poster.jpg</video:thumbnail_loc>
      <video:title>The Guardian, 2019: “Hope Is Power”</video:title>
      <video:description>Guardian *Hope Is Power* brand film from the 2019 reader-funded campaign.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/guardian--hope-is-power/guardian-hope-is-power-2019.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/guardian-2019-not-for-sale/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/guardian--not-for-sale/guardian-not-for-sale-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/guardian--not-for-sale/guardian-not-for-sale-poster.jpg</video:thumbnail_loc>
      <video:title>The Guardian, 2019: “Not for Sale”</video:title>
      <video:description>Frame from the Guardian&apos;s *Not for Sale* support film on reader-funded independent journalism.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/guardian--not-for-sale/guardian-not-for-sale.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/hearst-pulitzer-1895-yellow/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/hearst-pulitzer--yellow-journalism/yellow-kid-1896.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/helsingin-2019-climate-font/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/helsingin-sanomat--climate-crisis-font/climate-crisis-font-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/helsingin-sanomat--climate-crisis-font/climate-crisis-font-poster.jpg</video:thumbnail_loc>
      <video:title>Helsingin Sanomat, 2019: “Climate Crisis Font”</video:title>
      <video:description>Frame from the Climate Crisis Font film showing typography tied to shrinking Arctic ice data.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/helsingin-sanomat--climate-crisis-font/climate-crisis-font.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/helsingin-2023-counterstrike/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/helsingin--counterstrike-free-press/helsingin-counterstrike-free-press-reuters-2023-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/helsingin--counterstrike-free-press/helsingin-counterstrike-free-press-reuters-2023-poster.jpg</video:thumbnail_loc>
      <video:title>Helsingin Sanomat, 2023: “Counterstrike of the Free Press”</video:title>
      <video:description>Reuters footage of Helsingin Sanomat&apos;s *Counter-Strike of the Free Press* map, documenting the in-game room built to smuggle war reporting into Russia.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/helsingin--counterstrike-free-press/helsingin-counterstrike-free-press-reuters-2023.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/human-made-2024-organic-literature/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/human-made--organic-literature/human-authored-banner.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/infowars-1999-war-on-mind/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/infowars--war-on-mind/infowars-war-on-mind-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/infowars--war-on-mind/infowars-war-on-mind-poster.jpg</video:thumbnail_loc>
      <video:title>Infowars, 1999: “There&apos;s a War on for Your Mind!”</video:title>
      <video:description>Short excerpt from a public Infowars Live Rumble upload using the exact *There&apos;s a War on for Your Mind!* slogan; a later broadcast artifact rather than a 1999 launch film.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/infowars--war-on-mind/infowars-war-on-mind.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/iol-2026-behind-the-bylines/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/iol--behind-the-bylines/behind-the-bylines-journalist.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/iskra-1900-the-spark/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/iskra--the-spark/iskra-issue-1.gif</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/itn-1990-mcdonald-good-evening/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/itn--mcdonald-good-evening/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/itn--mcdonald-good-evening/poster.jpg</video:thumbnail_loc>
      <video:title>ITN News At Ten, 1990: “Good evening.”</video:title>
      <video:description>First minute of ITN News at Ten with Trevor McDonald and Alastair Stewart, September 4, 1991 - closest preserved YouTube artifact to the 1990 *Good evening* McDonald era.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/itn--mcdonald-good-evening/news-at-ten-1991.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/la-nacion-2024-thus-spoke-milei/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/la-nacion--asi-nos-hablo-milei/asi-nos-hablo-milei.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/la-prensa-1869-clinic-and-newsroom/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/la-prensa--clinic-and-newsroom/first-issue-1869.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/laurore-1898-jaccuse/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/laurore--jaccuse/jaccuse-1898.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/le-monde-1944-cannot-be-bought/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/le-monde--cannot-be-bought/first-issue-1944.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/le-monde-2017-aux-faits-citoyens/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/le-monde--aux-faits-citoyens/le-monde-logo.svg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/liberator-1831-harsh-as-truth/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/liberator--harsh-as-truth/first-issue-1831.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/mediahuis-2026-luister/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/mediahuis--luister/luister-campaign-collage.jpeg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/meduza-2014-exile/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/meduza--exile/meduza-logo.svg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/msnbc-2010-lean-forward/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/msnbc--lean-forward/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/msnbc--lean-forward/poster.jpg</video:thumbnail_loc>
      <video:title>MSNBC, 2010: “Lean Forward”</video:title>
      <video:description>Rachel Maddow *Lean Forward* promo - lead spot of MSNBC&apos;s October 2010 brand campaign, directed by Spike Lee.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/msnbc--lean-forward/rachel-maddow-spike-lee.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/mtv-1981-want-my-mtv/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/mtv--i-want-my-mtv/still-01-the-police.png</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/mtv--i-want-my-mtv/still-01-the-police.png</video:thumbnail_loc>
      <video:title>MTV, 1981: “I Want My MTV”</video:title>
      <video:description>Still from George Lois&apos;s *I Want My MTV* commercials - rock royalty (Mick Jagger, David Bowie, Pat Benatar, Pete Townshend) demanding the channel from local cable operators, 1982.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/mtv--i-want-my-mtv/I%20Want%20My%20Mtv.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/nbc-1956-color-network/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/nbc--color-network/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/nbc--color-network/poster.jpg</video:thumbnail_loc>
      <video:title>NBC, 1956: “The Color Network”</video:title>
      <video:description>NBC&apos;s *brought to you in living color* peacock ident - best-quality preserved reupload of the network&apos;s signature 1950s-60s color identification (the strict 1956 original is documented as lost).</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/nbc--color-network/living-color-peacock.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/nbc-1986-come-home/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/nbc--come-home/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/nbc--come-home/poster.jpg</video:thumbnail_loc>
      <video:title>NBC, 1986: “Come Home to NBC”</video:title>
      <video:description>First minute of NBC&apos;s 1986-87 season *Come Home to NBC* national promo - off-air archive recording.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/nbc--come-home/come-home-to-nbc-1986.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/ndtv-2003-news-with-a-difference/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/ndtv--news-with-a-difference/ndtv-247.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/nhk-1950-public-welfare/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/nhk--public-welfare/nhk-1953.svg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/nhk-world-1998-launch/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/nhk-world--launch/nhk-world.svg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/nine-2024-ben-roberts-smith/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/nine--ben-roberts-smith-verdict/ben-roberts-smith-verdict.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/nine-2026-heres-to-reason/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/nine--heres-to-reason/heres-to-reason-campaign.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/ny-sun-1833-shines-for-all/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/ny-sun--shines-for-all/moon-hoax-day-4.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/ny-world-1883-circulation-on-front-page/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/ny-world--circulation-as-proof/nellie-bly-world-globe-circler.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/nyt-1897-fit-to-print/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/nyt--all-the-news-thats-fit-to-print/all-the-news-thats-fit-to-print_1024x1024.webp</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/nyt-2017-truth-is-hard/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/nyt--truth-is-hard/nyt-truth-is-hard-2017-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/nyt--truth-is-hard/nyt-truth-is-hard-2017-poster.jpg</video:thumbnail_loc>
      <video:title>The New York Times, 2017: “The Truth Is Hard”</video:title>
      <video:description>*The Truth Is Hard* - The New York Times&apos;s 30-second commercial by Droga5, Oscars 2017.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/nyt--truth-is-hard/nyt-truth-is-hard-2017.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/nyt-2018-truth-is-worth-it/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/nyt--truth-is-worth-it/nyt-truth-is-worth-it-perseverance-extended-2018-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/nyt--truth-is-worth-it/nyt-truth-is-worth-it-perseverance-extended-2018-poster.jpg</video:thumbnail_loc>
      <video:title>The New York Times, 2018: “The Truth Is Worth It”</video:title>
      <video:description>Extended official *The Truth Is Worth It: Perseverance* film, part of The New York Times / Droga5 campaign that won the 2019 Cannes Film Grand Prix.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/nyt--truth-is-worth-it/nyt-truth-is-worth-it-perseverance-extended-2018.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/oan-2013-real-americans/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/oan--real-americans/oan-logo.png</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/oan--real-americans/oan-logo.png</video:thumbnail_loc>
      <video:title>OAN, 2013: “Real News for Real Americans”</video:title>
      <video:description>OAN&apos;s 2013 official promo, selling the network as a credible national and international news source.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/oan--real-americans/oan-credible-source-2013.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/occrp-2022-russian-asset-tracker/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/occrp--russian-asset-tracker/russian-asset-tracker-social.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/oko-press-2018-defenders/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/oko-press--defenders/oko-wesprzyj.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/origo-2017-captured/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/origo--captured/origo-logo-2013.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/philadelphia-2024-unsubscribe/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/philadelphia-inquirer--unsubscribe/unsubscribe-campaign.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/phoenix-tv-1996-cosmopolitan-paradox/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/phoenix-tv--cosmopolitan-paradox/phoenix-chinese.png</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/phoenix-tv--cosmopolitan-paradox/phoenix-chinese.png</video:thumbnail_loc>
      <video:title>Phoenix Television, 1996: “A Sophisticated Voice for the Chinese World”</video:title>
      <video:description>Archival 1996 Star TV / Phoenix Channel clip preserving Phoenix&apos;s launch-era satellite-TV presentation.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/phoenix-tv--cosmopolitan-paradox/phoenix-channel-1996.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/pittsburgh-courier-1942-double-v/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/pittsburgh-courier--double-v/front-page-1942-02-07.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/politiken-2026-social-media-1884/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/politiken--social-media-1884/social-media-since-1884-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/politiken--social-media-1884/social-media-since-1884-poster.jpg</video:thumbnail_loc>
      <video:title>Politiken, 2026: “The Social Media Since 1884”</video:title>
      <video:description>Frame from Politiken&apos;s *The Social Media Since 1884* launch film and outdoor campaign.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/politiken--social-media-1884/social-media-since-1884.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/polskie-radio-1925-launch/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/polskie-radio--1925-launch/janina-sztompkowna-1926.webp</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/pravda-1912-truth/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/pravda--truth/first-issue-1912.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/press-tv-2007-iran/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/press-tv--voice-of-the-voiceless/press-tv-logo.svg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/press-tv--voice-of-the-voiceless/press-tv-logo.svg</video:thumbnail_loc>
      <video:title>Press TV, 2007: “The Voice of the Voiceless”</video:title>
      <video:description>Press TV news-opening graphics from the channel&apos;s early English-language broadcast identity; weaker than a launch film, but materially closer than a static logo.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/press-tv--voice-of-the-voiceless/press-tv-news-opening.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/propublica-2008-show-your-work/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/propublica--show-your-work/propublica-documenting-hate-preview-2018-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/propublica--show-your-work/propublica-documenting-hate-preview-2018-poster.jpg</video:thumbnail_loc>
      <video:title>ProPublica, 2008: “Journalism in the Public Interest”</video:title>
      <video:description>FRONTLINE preview for *Documenting Hate: Charlottesville*, a video surface for ProPublica&apos;s public data-collaboration model.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/propublica--show-your-work/propublica-documenting-hate-preview-2018.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/prothom-alo-2026-heads-held-high/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/prothom-alo--heads-held-high/heads-held-high-inma.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/prothom-alo--heads-held-high/heads-held-high-inma.jpg</video:thumbnail_loc>
      <video:title>Prothom Alo, 2026: “Heads Held High”</video:title>
      <video:description>Frame from Prothom Alo&apos;s *Heads Held High* campaign film showing the burned Dhaka newsroom.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/prothom-alo--heads-held-high/heads-held-high.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/radio-free-europe-1949-big-truth/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/radio-free-europe--big-truth/crusade-stamp-1951.png</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/radio-free-europe--big-truth/crusade-stamp-1951.png</video:thumbnail_loc>
      <video:title>Radio Free Europe, 1949: “Fight the Big Lie with the Big Truth”</video:title>
      <video:description>Opening excerpt from the 1956 *Crusade for Freedom* film, part of the public campaign built around Radio Free Europe.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/radio-free-europe--big-truth/crusade-for-freedom-1956.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/report-for-america-2017-civic-floor/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/report-for-america--civic-floor/report-for-america-logo.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/reuters-1851-pigeons-cable/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/reuters--pigeons-cable/paul-julius-reuter-1869.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/reuters-2024-pure-news/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/reuters--pure-news/pure-news-straight-from-source-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/reuters--pure-news/pure-news-straight-from-source-poster.jpg</video:thumbnail_loc>
      <video:title>Reuters, 2024: “Pure News, Straight From the Source”</video:title>
      <video:description>Frame from Reuters&apos;s *Pure News, Straight from the Source* campaign film by Gravity Road, using water as a metaphor for information provenance.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/reuters--pure-news/pure-news-straight-from-source.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/robotnik-1894-illegal-ink/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/robotnik--illegal-ink/robotnik-1931-10-28.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/rsf-2020-uncensored-library/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/rsf--uncensored-library/rsf-uncensored-library-film-2020-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/rsf--uncensored-library/rsf-uncensored-library-film-2020-poster.jpg</video:thumbnail_loc>
      <video:title>Reporters Without Borders, 2020: “The Uncensored Library”</video:title>
      <video:description>Reporters Without Borders&apos; *The Uncensored Library* film, showing censored journalism rebuilt as readable rooms inside Minecraft.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/rsf--uncensored-library/rsf-uncensored-library-film-2020.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/rt-2005-question-more-annex/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/rt--question-more/rferl-question-more-ads.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/rt--question-more/rferl-question-more-ads.jpg</video:thumbnail_loc>
      <video:title>RT, 2005: “Question More”</video:title>
      <video:description>RT *Question More* promo, paired with RFE/RL and RT campaign documentation of the 2009-2010 poster push.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/rt--question-more/rt-question-more-promo.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/rt-2005-question-more-cable/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/rt--question-more/rferl-question-more-ads.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/rt--question-more/rferl-question-more-ads.jpg</video:thumbnail_loc>
      <video:title>RT, 2005: “Question More”</video:title>
      <video:description>RT *Question More* promo, preserving the campaign&apos;s doubt-as-brand mechanic in motion.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/rt--question-more/rt-question-more-promo.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/rtf-1949-government-dining-room/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/rtf--government-dining-room/rtf-1949-1959.png</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/rtf--government-dining-room/rtf-1949-1959.png</video:thumbnail_loc>
      <video:title>RTF, 1949: “The government in every Frenchman&apos;s dining-room.”</video:title>
      <video:description>RTF television ident from an INA archival clip, showing the state broadcaster&apos;s on-air identity.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/rtf--government-dining-room/bienvenue-radio-television-francaise-ina.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/schibsted-2024-ai-policy/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/schibsted--ai-policy/agnes-olle-unesco.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/shen-bao-1872-public-forum/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/shen-bao--public-forum/first-issue-1872.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/sky-news-1989-launch/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/sky-news--launch-1989/poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/sky-news--launch-1989/poster.jpg</video:thumbnail_loc>
      <video:title>Sky News, 1989: “We&apos;re There When You Need Us”</video:title>
      <video:description>First 90 seconds of Sky News&apos;s launch broadcast - February 5, 1989, with Penny Smith. Trimmed clip of the 22-minute archive recording uploaded by an original anchor.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/sky-news--launch-1989/launch-1989-02-05.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/sky-news-arabia-2012-saudi/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/sky-news-arabia--launch/sky-news-arabia-2022.svg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/sky-news-arabia--launch/sky-news-arabia-2022.svg</video:thumbnail_loc>
      <video:title>Sky News Arabia, 2012: “Unbiased, accurate, independent”</video:title>
      <video:description>Sky News Arabia launch-presentation reel, paired with Sky Group&apos;s 2012 launch release for the Abu Dhabi-based Arabic rolling news channel.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/sky-news-arabia--launch/sky-news-arabia-launch-presentation-2012.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/sports-illustrated-2023-fake-bylines/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/sports-illustrated--fake-bylines/drew-ortiz-fake-byline.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/sputnik-2014-untold/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/sputnik--telling-untold/sputnik-telling-the-untold-trademark.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/stuff-2022-follow-no-one/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/stuff--follow-no-one/follow-no-one-poster.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/stuff-2025-democracy-ai/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/stuff--democracy-ai/democracy-ai.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/substack-2017-individual-patron/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/substack--individual-patron/substack-about-hero.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/sz-2016-panama-papers/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/sz--panama-papers/panama-papers-firma.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/sz-2017-wir-berichten/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/sz--wir-berichten/sz-logo.svg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/tass-1925-soviet/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/tass--soviet-wire/tass-newsroom-1933.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/telegraaf-2026-populists/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/telegraaf--populists/de-telegraaf-logo.svg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/telesur-2005-bolivarian/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/telesur--nuestro-norte/telesur-logo.svg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/telesur--nuestro-norte/telesur-logo.svg</video:thumbnail_loc>
      <video:title>teleSUR, 2005: “Nuestro Norte es el Sur”</video:title>
      <video:description>teleSUR promotional spot built around *Nuestro Norte es el Sur*, the exact regional-liberation trust slogan on the card.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/telesur--nuestro-norte/telesur-nuestro-norte-es-el-sur-promo.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/texas-tribune-2009-civic-infrastructure/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/texas-tribune--civic-infrastructure/texas-tribune-capitol.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/the-times-1854-fully-freely-fearlessly/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/the-times--fully-freely-fearlessly/page-1856-06-20.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/times-india-2008-lead-india/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/times-of-india--lead-india/times-of-india-lead-india-tree-2008-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/times-of-india--lead-india/times-of-india-lead-india-tree-2008-poster.jpg</video:thumbnail_loc>
      <video:title>The Times of India, 2008: “Lead India”</video:title>
      <video:description>Times of India&apos;s *Lead India* tree film, a public campaign artifact from the Cannes-winning civic-leadership push.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/times-of-india--lead-india/times-of-india-lead-india-tree-2008.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/times-india-2019-unplastic/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/times-of-india--unplastic-india/unplastic-india-share.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/trust-project-2017-trust-indicators/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/trust-project--trust-indicators/trust-indicators-devices.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/tvn24-2001-poland/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/tvn24--cala-prawda/tvn24-archive-01.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/tvn24--cala-prawda/tvn24-archive-01.jpg</video:thumbnail_loc>
      <video:title>TVN24, 2001: “Cała prawda całą dobę”</video:title>
      <video:description>Archival TVN24 slogan spot using *Cała prawda całą dobę*, paired with TVNFakty&apos;s TVN24 history page.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/tvn24--cala-prawda/tvn24-cala-prawda-cala-dobe.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/tvp-info-2016-pis-era/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/tvp-info--pis-era/tvp-info-achtung-russia.jpg</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/vice-news-2013-beyond-headlines/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/vice-news--beyond-headlines/vice-news-first-look-2014-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/vice-news--beyond-headlines/vice-news-first-look-2014-poster.jpg</video:thumbnail_loc>
      <video:title>VICE News, 2013: “News Beyond the Headlines”</video:title>
      <video:description>Opening excerpt from VICE&apos;s official January 2014 launch-era video, with Shane Smith previewing the VICE News operation and documentary slate.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/vice-news--beyond-headlines/vice-news-first-look-2014.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/wapo-2019-democracy-darkness/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/wapo--democracy-darkness/wapo-democracy-dies-in-darkness-2019-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/wapo--democracy-darkness/wapo-democracy-dies-in-darkness-2019-poster.jpg</video:thumbnail_loc>
      <video:title>Washington Post, 2019: “Democracy Dies in Darkness”</video:title>
      <video:description>The Washington Post&apos;s 2019 Super Bowl spot built around *Democracy Dies in Darkness*.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/wapo--democracy-darkness/wapo-democracy-dies-in-darkness-2019.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/wapo-2024-helio/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/washington-post--climate-answers/climate-answers.png</image:loc></image:image>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/wsj-2016-make-time/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/wsj--make-time/wsj-make-time-william.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/wsj--make-time/wsj-make-time-william.jpg</video:thumbnail_loc>
      <video:title>The Wall Street Journal, 2016: “Make Time”</video:title>
      <video:description>will.i.am in The Wall Street Journal&apos;s *Make Time* campaign film.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/wsj--make-time/wsj-make-time-william.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/wsj-2019-read-yourself-better/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/wsj--read-yourself-better/wsj-read-yourself-better-2019-poster.jpg</image:loc></image:image>
    <video:video>
      <video:thumbnail_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/wsj--read-yourself-better/wsj-read-yourself-better-2019-poster.jpg</video:thumbnail_loc>
      <video:title>The Wall Street Journal, 2019: “Read Yourself Better”</video:title>
      <video:description>The Wall Street Journal&apos;s surreal *Read Yourself Better* film, treating memes, feeds, and slogans as symptoms of a degraded public mind.</video:description>
      <video:content_loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/wsj--read-yourself-better/wsj-read-yourself-better-2019.mp4</video:content_loc>
    </video:video>
  </url>
  <url>
    <loc>https://whyshoulditrustyou.jakubgornicki.com/campaign/wyborcza-2019-read-over-manipulation/</loc>
    <image:image><image:loc>https://cdn.outriders.eu/jakubgornickicom/art/projects/view-from-somewhere/immersive/card-media/wyborcza--read-over-manipulation/wyborcza-pl-new.svg</image:loc></image:image>
  </url>
</urlset>